Some owners do sell their own homes, and more power to them. However, I believe that a real estate agent adds significant value to the sales process. And the number of times I’ve been hired by a former FSBO homeowner tends to bear that out.
You can think of your real estate agent as your advertising and marketing person. When I get a new client, I start by developing a listing. The listing has all the important facts about your property and includes carefully chosen photographs.
But the listing is just the first step. Then I publicize it Of course, it gets placed on the Realtor’s Multiple Listing Service (MLS) and in various print media, but that’s just for starters. In addition to my website, I make sure your listing gets added to a wealth of real estate websites.
I also alert my real estate network that a new property has hit the market, and I especially contact those agents or customers who I think would be particularly interested in your property.
Clients rarely know this, but I spend thousands of dollars on marketing, most of it behind the scenes. I know my clients lead busy lives, and I try to take as much of the burden off their shoulders as I can.
Many Homes For Sale By Owner sellers do a great job of preparing their home for showing. Some even price the property correctly. But rarely does a FSBO seller match me in marketing and advertising.